職位描述 Job Description：
我們正在尋找?名數字化?告投放助理，加?我們的營銷團隊，專注于執?和優化跨平臺數字?告活動，包括Meta（Facebook &
Instagram）、Google Ads和TikTok等。此??涉及?告活動的設置、監控、分析和報告，旨在驅動有效的營銷成果，并服務于品
牌的增?。
We are seeking a Digital Advertising Assistant to support our marketing team in the execution and optimization of digital
advertising campaigns across platforms such as Meta (Facebook & Instagram), Google Ads, and TikTok. This role involves
campaign setup, monitoring, analysis, and reporting, aimed at driving effective marketing outcomes and enhancing the growth of
brands.
Responsibilities
- 協助創建和管理Meta、Google Ads和TikTok等平臺上的數字?告活動。
- 監控?告活動的表現，根據數據洞察調整出價和策略，以優化花費和覆蓋范圍。
- 進?關鍵詞和受眾研究，以指導?告策略和定位。
- 與創意團隊合作開發吸引?的?告內容和視覺效果。
- 準備關于?告活動表現的詳細報告，包括CPC、CPM、CPA和ROI等關鍵指標的分析。
- 保持對數字?告趨勢和平臺更新的最新了解，以利?新功能和優化技術。
- 管理?告預算，跟蹤開?，確保活動保持在分配的預算限額內。
- Assist in the creation and management of digital advertising campaigns across platforms including Meta, Google Ads, and
TikTok.
- Monitor campaign performance, adjusting bids, and strategies based on data insights to optimize spend and reach.
- Conduct keyword and audience research to inform campaign strategies and targeting.
- Collaborate with creative teams to develop engaging ad content and visuals.
- Prepare detailed reports on campaign performance, including analysis of key metrics like CPC, CPM, CPA, and ROI.
- Stay up-to-date with digital advertising trends and platform updates to leverage new features and optimization techniques.
- Manage ad budgets and track expenditures to ensure campaigns remain within allocated spending limits.
要求 Requirements：
- 市場營銷、?告、商業或相關領域的學?學位。
- 對?作經驗?要求，熟悉數字?告平臺（Meta、Google Ads、TikTok）和?具（例如Google Analytics）。
- 對?告指標和分析有基本了解。
- 出?的分析能?，能從數據中洞察?解。
- 強?的組織能?和注重細節。
- 能夠在團隊環境中協作，也能獨??作。
- 出?的溝通技巧，包括書?和?頭表達能?。
- Bachelor’s degree in Marketing, Advertising, Business, or a related field.
- No previous work experience required. Better to be familiar with digital advertising platforms (Meta, Google Ads, TikTok) and
tools (e.g., Google Analytics).
- Basic understanding of advertising metrics and analytics.
- Excellent analytical skills with an ability to derive insights from data.
- Strong organizational skills and attention to detail.
- Ability to work collaboratively in a team environment as well as independently.
- Excellent communication skills, both written and verbal.
我們提供 What We Offer：
- 競爭?的薪資范圍：7,000-10,000RMB/?，加上基于績效的季度獎?。
- ?個充滿活?的?作環境，在這?您將站在數字?告趨勢的最前沿。
- 與多種數字?告平臺合作的機會，為影響??的營銷活動做出貢獻。
- 在數字?告策略和?具??不斷學習和發展的機會。
- Competitive salary range: 7,000-10,000 RMB/month, plus performance-based quarterly bonuses.
- A dynamic work environment where you will be at the forefront of digital advertising trends.
- Opportunity to work with a variety of digital advertising platforms and contribute to impactful marketing campaigns.
- Continuous learning and development opportunities in digital advertising strategies and tools.