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    400-885-9898
    更新于 12月25日
    智聯APPAPP
    舉報
    Communications Director PH China (MJ003124)
    面議
    • 北京朝陽區
    • 10年以上
    • 本科
    • 全職
    • 招1人
    職位描述
    品牌公關電視媒介
    YOUR TASKS AND RESPONSIBILITIES
     
       
    • Translate Pharmaceuticals China’s business strategy into integrated communication frameworks that balance global brand consistency and local market relevance.
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    • Proactively identify leadership communication needs via participation in key strategic planning sessions, positioning communication as a key enabler that supports long-term business goals.
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    • Oversee end-to-end execution of priority communication initiatives to drive measurable business and reputation impact.
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    • Develop strategy-aligned content assets (executive speeches, internal/external messaging, multimedia) to support critical business initiatives and leadership priorities.
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    • Support crisis communication management by delivering timely scenario analysis and mapping, developing targeted response messaging, and engaging media and KOLs to safeguard brand reputation and ensure business continuity.
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    • Oversee and handle internal and external communications initiatives (media interviews, external speaking, townhall, CDH messages, etc.) for the PH ExCo member.
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    • Support the Pharmaceuticals division in developing and maintaining relationships with key media contacts in China, ensuring Bayer’s narrative is effectively communicated to target audiences.
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    • Provide real-time strategic communication support for critical leadership activities (up to 50% travel requirement) to ensure on-site alignment and stakeholder resonance.
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    • Innovation Collaboration
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    • Benchmark industry best practices and analyze market landscape trends (regulatory, competitive, stakeholder expectations) to refine communication strategies.
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    • Explore innovative tools (e.g., generative/agentic AI) and approaches to unlock new engagement opportunities and optimize communication efficiency.
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    • Cultivate a unified communication ecosystem by aligning internal stakeholders (PH leadership, global comms, cross-functional teams) and external partners (media, KOLs, industry associations, government stakeholders).
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    • Drive proactive stakeholder rapport-building to shape positive brand perception and support strategic business initiatives.
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    • VACC Leadership
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    • Act as VACC Leader for PH Communications team, steering strategic alignment, capability building and a culture of excellence in communication practice.
    WHO YOU ARE
     
       
    • Bachelor’s degree in communications, public relations, journalism, or a related field.
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    • 8+ years of experience in communications or public relations, preferably within healthcare or pharmaceutical sectors.
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    • Excellent written and verbal communication skills in both English and Mandarin; ability to craft compelling narratives and multimedia contents to engage diverse audiences. Generative and Agentic AI tools capabilities are surplus. 
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    • Proactive and passionate personality. Strong rapport building with ability to influence and collaborate with senior leaders and stakeholders.
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    • A proactive and flexible approach to work, with the ability to manage multiple priorities in a fast-paced environment.
    隱私保護提示：拜耳深知個人信息對您而言十分重要，并嚴格遵守法律法規，竭力保證您的個人信息安全。如果您投遞簡歷，您的簡歷及其他您主動提供的個人信息將被錄入拜耳招聘系統，敬請知悉。
    獎金績效
    年終獎
    工作地點
    朝陽區北京僑福芳草地大廈
     
     
    職位發布者
    韋先生/招聘
    立即溝通 
    公司Logo拜耳集團
    拜耳是一家全球化創新型企業，在生命科學領域的健康與營養方面具有核心競爭力。拜耳致力于以創新的產品幫助解決當今人類社會所面臨的一些重大挑戰。隨著人類預期壽命不斷延長，人口不斷增長，拜耳通過專注于預防、緩解和治療疾病的研發活動來改善人們的生活質量。與此同時，拜耳通過突破性創新幫助農戶、消費者得到健康、安全、可負擔的食物，并且生產過程對社區、對環境友好。“拜耳：科技創造美好生活”是我們的使命，我們的目標是改善人們的生活質量。拜耳于1863年創立，迄今已有150多年的歷史，公司總部位于德國勒沃庫森，全球擁有超過10萬名員工。2019年財富世界500強排行榜中拜耳排名240位。早在1882年拜耳公司進入中國市場，至今已經超過130年。隨著中國成為世界上增長最快的市場之一，拜耳也逐步加大了在這里的投入。拜耳中國總部位于上海，截至2019年12月底，擁有超過9,000名員工。2019年拜耳在中國的銷售額超過到37億歐元。拜耳在中國有三大事業部：處方藥、健康消費品和作物科學，并運營著多家工廠。早在1936年拜耳就開始在上海生產阿司匹林，目前本地生產在中國的銷售額中所占比重越來越大。伴隨著正在進行的一些重大投資項目，拜耳致力于成為在中國發展的主要引擎。多年以來，拜耳作為人們心目中的理想雇主屢獲殊榮，2019年我們榮膺中國杰出雇主、中國典范雇主、非凡雇主101、中國大學生喜愛雇主等多個獎項。同時，拜耳也是提供均等機會的雇主。我們尊重并公平對待他人，不論其宗教、國籍、民族、文化、性別或性取向，我們重視并弘揚多元文化?！案蚁雦勇為”（Passion to innovate| Power to change）是拜耳的雇主品牌宣言，它概括了拜耳作為雇主的全部特點：其工作文化與公司對目前和未來員工的期望以及對他們的回報。
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